Give them quality. That's the best kind of advertising.
Your most unhappy customers are your greatest source of learning.
Content is anything that adds value to the reader's life.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
People don't buy what you do; they buy what you stand for.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Marketing is not a function, it is the whole business seen from the customer's point of view.
Knowledge is of no value unless you put it into practice.
Content is fire. Social media is gasoline.
The best way to predict the future is to study the past, or prognosticate.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
If you're not on the right path, get off it.
The most reliable way to predict the future is to create it.
Nobody cares how much you know, until they know how much you care.
Marketing is too important to be left to the marketing department.
The best way to predict the future is to create it.
Steve Jobs: “The best way to predict the future is to invent it.
Perhaps the most important marketing step any business can take is to discover a way to be different.
You can't build a reputation on what you are going to do.
Always deliver more than expected.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Successful people ask better questions, and as a result, they get better answers.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.
A man's character may be learned from the adjectives which he habitually uses in conversation.
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