Your most unhappy customers are your greatest source of learning.
Marketing is not a function, it is the whole business seen from the customer's point of view.
Knowledge is of no value unless you put it into practice.
The cost of being wrong is less than the cost of doing nothing.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Nobody cares how much you know, until they know how much you care.
Marketing is too important to be left to the marketing department.
Give them quality. That's the best kind of advertising.
People don't buy what you do; they buy what you stand for.
Stopping advertising to save money is like stopping your watch to save time.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Good marketers tell a story.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
If you aim at nothing, you will hit it every time.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
In advertising, not to be different is virtually suicidal.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Marketing is really just about sharing your passion.
Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends