Your most unhappy customers are your greatest source of learning.
Marketing is not a function, it is the whole business seen from the customer's point of view.
Knowledge is of no value unless you put it into practice.
Give them quality. That's the best kind of advertising.
People don't buy what you do; they buy what you stand for.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Nobody cares how much you know, until they know how much you care.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Marketing is too important to be left to the marketing department.
Content is anything that adds value to the reader's life.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
Stopping advertising to save money is like stopping your watch to save time.
SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed
Good marketers tell a story.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Talk to someone about themselves and they'll listen for hours.
Perhaps the most important marketing step any business can take is to discover a way to be different.
Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.
Marketing is no longer about the stuff that you male, but about the stories you tell.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Content is fire. Social media is gasoline.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
The best way to predict the future is to study the past, or prognosticate.
If you're not on the right path, get off it.
If you aim at nothing, you will hit it every time.
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