If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
95% of millennials say their friends are the most credible source of product information.
Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
Make your marketing so useful people would pay you for it.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Focus On How To Be Social, Not On How To Do Social.
Give away everything you know, one bite at a time.
Social media doesn’t create negativity, it uncovers it.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Passion is the gasoline of social media,
You must fight social media fire with social media water.
Social media is the ultimate canary in the coal mine
Content is the emotional and informational bridge between commerce and consumer.
You must market your marketing.
A lot of companies are still using social as the world’s shortest press release.
You have to understand not just what your customers need, but how and where they prefer to access information.
Facebook Fan Pages are email newsletters with smaller pictures.
Content that helps is superior to content that sells.
The future of marketing isn't big data, it's big understanding.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends