If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The goal is not to be good at social media, the goal is to be good at business because of social media.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
You must fight social media fire with social media water.
Social media is the ultimate canary in the coal mine
Passion is the gasoline of social media,
Focus On How To Be Social, Not On How To Do Social.
Content is the emotional and informational bridge between commerce and consumer.
Give away everything you know, one bite at a time.
A lot of companies are still using social as the world’s shortest press release.
Facebook Fan Pages are email newsletters with smaller pictures.
You have to understand not just what your customers need, but how and where they prefer to access information.
You must market your marketing.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Social media doesn’t create negativity, it uncovers it.
Content that helps is superior to content that sells.
Stop trying to be amazing and start being useful.
We are surrounded by data, but starved for insights.
Everything ultimately comes down to trust.
The entirety of the world's knowledge is in your pants right now.
Every company is its own TV station, magazine, and newspaper.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
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