If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
The goal is not to be good at social media, the goal is to be good at business because of social media.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Activate your fans, don’t just collect them like baseball cards.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Focus On How To Be Social, Not On How To Do Social.
Social media is an ingredient, not an entree.
If your competitors start copying you then you are doing something right!
Make your marketing so useful people would pay you for it.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Content is the emotional and informational bridge between commerce and consumer.
A lot of companies are still using social as the world’s shortest press release.
The goal of social media is to turn customers into a volunteer marketing army
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
You have to understand not just what your customers need, but how and where they prefer to access information.
Give away everything you know, one bite at a time.
Social media is the ultimate canary in the coal mine
95% of millennials say their friends are the most credible source of product information.
Social media doesn’t create negativity, it uncovers it.
Passion is the gasoline of social media,
Content is the fire. Social media is the gasoline.
You must market your marketing.
Content that helps is superior to content that sells.
You must fight social media fire with social media water.
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