If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
Make your marketing so useful people would pay you for it.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Focus On How To Be Social, Not On How To Do Social.
The goal is not to be good at social media, the goal is to be good at business because of social media.
95% of millennials say their friends are the most credible source of product information.
If your competitors start copying you then you are doing something right!
Content is the emotional and informational bridge between commerce and consumer.
You have to understand not just what your customers need, but how and where they prefer to access information.
Give away everything you know, one bite at a time.
Social media doesn’t create negativity, it uncovers it.
Content that helps is superior to content that sells.
Passion is the gasoline of social media,
You must fight social media fire with social media water.
Social media is the ultimate canary in the coal mine
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
A lot of companies are still using social as the world’s shortest press release.
Facebook Fan Pages are email newsletters with smaller pictures.
You must market your marketing.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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