Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Focus On How To Be Social, Not On How To Do Social.
Passion is the gasoline of social media,
Social media doesn’t create negativity, it uncovers it.
Facebook Fan Pages are email newsletters with smaller pictures.
Social media allows big companies to act small again.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
People check their phone an average of 110x a day.
95% of millennials say their friends are the most credible source of product information.
If your competitors start copying you then you are doing something right!
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
There is a very fine line between listening and stalking.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Smart marketing is about help not hype.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
True advocacy is born from culture, not technology or marketing.
In social media marketing, average is no longer adequate.
You must fight social media fire with social media water.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
Never build your content ship on rented land.
Worry more about being social, and worry less about doing social media
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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