Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Focus On How To Be Social, Not On How To Do Social.
Passion is the gasoline of social media,
Social media doesn’t create negativity, it uncovers it.
Facebook Fan Pages are email newsletters with smaller pictures.
Social media allows big companies to act small again.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
95% of millennials say their friends are the most credible source of product information.
If your competitors start copying you then you are doing something right!
People check their phone an average of 110x a day.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
There is a very fine line between listening and stalking.
Social media is the ultimate canary in the coal mine
Social media is about people, not logos.
Content is fire and social media is gasoline.
Everything ultimately comes down to trust.
Content that helps is superior to content that sells.
Text is the gateway drug to real time marketing.
The goal of social media is to turn customers into a volunteer marketing army
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Smart marketing is about help not hype.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
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