Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Effective engagement is inspired by the empathy that develops simply by being human.
To succeed in the business of the future we have to become the very people we are trying to reach
Please repeat: Influence is Not popularity.
Attention is a precious commodity.
The distance between who i am and who i want to be is separated only by my actions and words.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
We cannot measure, what it is we do not know to value.
Brands are no longer created; they are co-created.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Social media is less about technology and more about anthropology, sociology, and ethnography.
In the digital space, attention is a currency. We earn it. We spend it
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Don't compete for the moment, compete for the future.
The next 10 years are either going to happen to us, or because of us.
Experiences shape experiences.
It's not business to consumer, it's not business to business, it's people to people
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