Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Effective engagement is inspired by the empathy that develops simply by being human.
To succeed in the business of the future we have to become the very people we are trying to reach
Please repeat: Influence is Not popularity.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
It's not business to consumer, it's not business to business, it's people to people
The distance between who i am and who i want to be is separated only by my actions and words.
Attention is a precious commodity.
We cannot measure, what it is we do not know to value.
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
We live in a time where brands are people and people are brands.
The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Brands are no longer created; they are co-created.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Social media is less about technology and more about anthropology, sociology, and ethnography.
Twitter is your window to relevance , but Facebook is your home page for the Social Web
Perspective is a gift nowadays.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
In the digital space, attention is a currency. We earn it. We spend it
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