Social media is about sociology and psychology more then technology.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Effective engagement is inspired by the empathy that develops simply by being human.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Social media is not owned by marketing.
The future of marketing is not about technology
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