We don't have a choice on whether we DO social media, the question is how well we do it.
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.
The ROI of social media is that your business will still exist in 5 years.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.
Consumers are taking ownership of brands, and their referral power is priceless.
Everybody's got the mindset that
everything should be measurable.
The easier things are to buy, the more we consume.
You can spend your time daydreaming
or make use of it in other ways.
The power of social media is it forces necessary change.
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
Best results are often achieved well
before you need a job, by consistently
networking so that when you find yourself
job-hunting you have a large network to work with.
Language is always evolving.
It's difficult to read Shakespeare now
because language has shifted. Similarly,
kids these days can get to the point
really quick in about 140 characters
or less because of these new tools.
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
History repeats itself because nobody listens the first time.
Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.
Privacy is dead. Reputations are dying.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
Pushing a company agenda on social media is like throwing water balloons at a porcupine.
It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.
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