There is a very fine line between listening and stalking.
People check their phone an average of 110x a day.
Social media doesn’t create negativity, it uncovers it.
You have to understand not just what your customers need, but how and where they prefer to access information.
A lot of companies are still using social as the world’s shortest press release.
Give away everything you know, one bite at a time.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Never build your content ship on rented land.
True advocacy is born from culture, not technology or marketing.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Give yourself permission to make the story bigger.
You must fight social media fire with social media water.
Social media is the ultimate canary in the coal mine
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Stop trying to be amazing and start being useful.
In social media marketing, average is no longer adequate.
Social media allows big companies to act small again.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Every company is its own TV station, magazine, and newspaper.
The difference between Selling and Helping is just two letters.
If you create Youtility, your customers will keep you close.
Facebook Fan Pages are email newsletters with smaller pictures.
Everyone says social media is a unicorn, but maybe it’s just a horse?
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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