People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.
Start with the soul and end with the sale. Not the other way around.
Don't be constantly selling and shilling. Figure out how you can help others, tell them stories, and share openly everything you know so that people will recognize you as someone that they can trust, who won't turn them off by constantly trying to sell them something.
People put off writing thinking they don't have the time or enough of an opinion to matter and that is crap. You are the only one standing in your own way, so get started.
Handshakes and Hugs will always trump Likes and Shares.
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