You can't sell anything if you can't tell anything.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Know thyself. Know the customer. Innovate.
The more passionate that someone is about something, the more you have to listen to them.
Be where the world is going.
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Our job is to understand where the market is heading and translate that into practical action.
You have to tell a story before you can sell a story.
Marketing is about innovation.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
In big companies projects have to scale and Lean Startup help us to do it
Some dream in color. We dream in scale.
We seek to be as nimble as a startup.
An idea doesn't count if you can't use it
There is always room in our budget for a little experimentation.
Mind share before market share.
B2B does not mean boring marketing.
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