I have... had a disturbing dream in which I break through a cave wall near Nag Hammadi and discover urns full of ancient Coptic scrolls. As I unfurl the first scroll, a subscription card to some Gnostic exercise magazine flutters out.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
In advertising, not to be different is virtually suicidal.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
No, my publisher has always done the marketing.
No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
The importance of gratitude is never forgotten.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
You can't build a reputation on what you are going to do.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
You must market your marketing.
The future of content marketing is in your hands.
If you're not on the right path, get off it.
To me, we're marketing hope.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
The desire to reach for the stars is ambitious. The desire to reach hearts is wise.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: