A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
The first step in exceeding your customer's expectations is to know those expectations.
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Our actions are all that separate our daydreams from our goals.
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
A meaningless statement remains meaningless no matter how often it's heard.
A good story often increases the salability of an item without increasing its actual value.
The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
Take your inspiration from wherever you find it, no matter how ridiculous.
People don't trade money for things when they value their money more highly than they value the things.
Follow a trail of bold mistakes and at the end of them you will find a genius.
No trade will be made unless they want the thing more than they want their money.
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Live and “love to be fascinated.
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