A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
The first step in exceeding your customer's expectations is to know those expectations.
Our actions are all that separate our daydreams from our goals.
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
The risk of insult is the price of clarity.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
A visual image is a simple thing, a picture that enters the eyes.
A meaningless statement remains meaningless no matter how often it's heard.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
Lives, like money, are spent. What are you buying with yours?
No trade will be made unless they want the thing more than they want their money.
People don't trade money for things when they value their money more highly than they value the things.
Take your inspiration from wherever you find it, no matter how ridiculous.
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
Follow a trail of bold mistakes and at the end of them you will find a genius.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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