A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
The first step in exceeding your customer's expectations is to know those expectations.
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
Our actions are all that separate our daydreams from our goals.
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
The risk of insult is the price of clarity.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Passion doesn't create commitment; commitment creates passion. To what are you committed?
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Embarrassment, or the risk of it, accompanies all your important choices.
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
The salability of an item can often be improved while the value itself remains unchanged.
Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?
Turning the other cheek isn't submissive. It's defiant.
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