Chip Heath quote: Once we know something, we find it hard to imagine...

Once we know something, we find it hard to imagine what it was like not to know it.

Chip Heath

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Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.20, Random House

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Once we know something, we find it hard to imagine what it was like not to know it. - Chip Heath

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