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  • The key to motivation is motive. It's the why. It's the deeper yes! burning inside that makes it easier to say no to the less important.

    Stephen Covey
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    Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill (1995). “First Things First”, p.112, Simon and Schuster
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The key to motivation is motive. It's the why. It's the deeper yes! burning inside that makes it easier to say no to the less important. - Stephen Covey
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