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  • The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

    Herbert Marcuse
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    Herbert Marcuse (2013). “One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society”, p.11, Routledge
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The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment. - Herbert Marcuse
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