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  • The most important thing I've learned since becoming CEO is context. It's how your company fits in with the world and how you respond to it.

    Jeffrey R. Immelt
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    "Long-term marketing: a new paradigm shift" by John Drummond, www.theguardian.com. November 16, 2012.
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The most important thing I've learned since becoming CEO is context. It's how your company fits in with the world and how you respond to it. - Jeffrey R. Immelt
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