Authors:
  • Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

    "Peace, love and fairtrade ice-cream" by Jo Confino, www.theguardian.com. June 01, 2012.