Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change.
Object-oriented programming aficionados think that everything is an object.... this [isn't] so. There are things that are objects. Things that have state and change their state are objects. And then there are things that are not objects. A binary search is not an object. It is an algorithm
It took me 1057 pages to describe the hundreds of mathematical equations, algorithms and programming techniques that I invented and used.
A fashionable idea in technical circles is that quantity not only turns into quality at some extreme of scale, but also does so according to principles we already understand. Some of my colleagues think a million, or perhaps a billion, fragmentary insults will eventually yield wisdom that surpasses that of any well-thought-out essay, so long as sophisticated secret statistical algorithms recombine the fragments. I disagree. A trope from the early days of computer science comes to mind: garbage in, garbage out.
Someone from the Internet Writing Workshop sent me a link to the Gender Genie, where you paste in a section of text and it uses an algorithm to detect whether the author is male or female. Or, if you're an author, you can tell whether you're really nailing your opposite-sex characters. I mean, nailing their dialog.
My experience is that journalists report on the nearest-cliche algorithm, which is extremely uninformative because there aren't many cliches, the truth is often quite distant from any cliche, and the only thing you can infer about the actual event was that this was the closest cliche. It is simply not possible to appreciate the sheer awfulness of mainstream media reporting until someone has actually reported on you. It is so much worse than you think.
You invent things like algorithms to take care of some of the changes you want to make. The changes aren't detectable. There's all kinds of things happening as I play.
Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.
Many [business] people focus on what is static, black and white. Yet great algorithms can be rewritten. A business process can be defined better. A business model can be copied. But the speed of execution is dynamic within you and can never be copied. When you have an idea, figure out the pieces you need quickly, go to market, believe in it, and continue to iterate.
My style is basically trend following, with some special pattern recognition and money management algorithms.
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