To be truly effective at content marketing, we need to excel at promotion.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.
If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.
Content marketing is the only marketing left
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
Content marketing represents the gap between what brands produce and what consumers actually want.
There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.
If great content is the hero, then banners are the villain.
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