Target Market Quotes

• There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

  Philip Kotler

  Winning, Offering, Strategy

  273 Copy quote

• Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.

  Chris Murray

  Giving, Missing, Different

  5 Copy quote

• A good novel doesn't just transcend the boundaries of its target market - it knows nothing about target markets.

  Julianna Baggott

  Boundaries, Novel, Knows

  45 Copy quote

• Our target market is recreational bettors, but that doesn't mean we expel the wise guys. A big bet for us is maybe $10,000.

  Calvin Ayre

  Wise, Mean, Guy

  11 Copy quote

• Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

  Marc Ostrofsky

  Focus, Advertising, Interest

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

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• Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

  Nancy Lublin

  Effort, Looks, Teens

  "Q&A: Gen Y's Youngest Demand Authenticity, Via Text". Interview with Sarah Mahoney, www.mediapost.com. March 16, 2012.

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• Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

  Douglas Rushkoff

  Games, Shopping, Culture

  4 Copy quote

• If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

  Martin Sorrell

  Team, Sponsors, Certain

  Source: www.formula1.com

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