Eric Ries Quotes About Uncertainty

Quotes about: Uncertainty

• A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

  Eric Ries

  Institutions, Extremes, New Products

  "What is a startup?". www.startuplessonslearned.com. June 21, 2010.

• Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

  Eric Ries

  Quality Goods, Progress, Soil

• Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

  Eric Ries

  Organization, Creating, Three

• A Start Up is an institution designed to thrive in the soil of extreme uncertainty

  Eric Ries

  Soil, Institutions, Thrive

  Brant Cooper, Patrick Vlaskovits, Eric Ries (2016). “The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets”, p.15, John Wiley & Sons

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