New Products Quotes

• You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

  Steve Jobs

  Inspirational, Inspiring, Educational

  "The Entrepreneur of the Decade Award". Inc. Magazine, April 1, 1989.

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• Creativity is the process that gives life to a new product.

  James Taylor

  Creativity, Giving, Process

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• Our plan is to lead the public with new products rather than ask them what kind of products they want.

  Akio Morita

  Want, Kind, Plans

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• Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

  Eric Ries

  World, Chance, Institutions

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• The best way to make news is to announce a new category, not a new product.

  Al Ries

  News, Way, Categories

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.36, Harper Collins

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• You don't get new products and services out of sameness.

  Jane Jacobs

  Products, Sameness

  Source: www.metropolismag.com

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• If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

  Seth Godin

  Motivational, Wisdom, Business

  Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.117, Penguin

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• Greatest risk is not development of new product, but development of customers and markets

  Steve Blank

  Risk, Development, Customers

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• We don't believe in market research for a new product unknown to the public. So we never do any.

  Akio Morita

  Believe, Research, Market Research

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• New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

  W. Edwards Deming

  Business, Errors, Imagination

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• If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.

  Scott D. Anthony

  Skills, Choices, Way

  Source: bobmorris.biz

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• The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

  Eric Ries

  Perseverance, Hard Work, Successful

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• The customer invents nothing. New products and new services come from the producer.

  W. Edwards Deming

  Management, Producers, Customers

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• Being an entrepreneur means that you are sort of inventing something new. You're giving birth to a company. You're giving birth to a new product, a new service. And that's always exciting.

  Anousheh Ansari

  Mean, Giving, Entrepreneur

  Source: www.ncwit.org

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• I have no interest in going on a tour to make money without making new product, new art.

  David Gilmour

  Art, Making Money, Interest

  Billboard Interview, www.billboard.com. February 21, 2006.

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• When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

  Al Ries

  Mistake, Successful, Simple

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• Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.

  Seth Godin

  Business, Smart, Way

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• Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

  David Ogilvy

  Failure, Eight, Cereal

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• In fact, technology in, and of, itself does not cause particular kinds of change. It is, essentially, an enabling or facilitating agent. It makes possible new structures, new organizational and geographical arrangements of economic activities, new products and new processes, while not making particular, outcomes inevitable.

  Peter Dicken

  Technology, Agents, Enabling

  Peter Dicken (2003). “Global Shift: Reshaping the Global Economic Map in the 21st Century”, p.85, SAGE

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• In the history of enterprise, most of the protagonists of major new products and companies began their education - not in the classroom, where the old ways are taught, but in the factories and labs where new ways are wrought ... nothing has been so rare in recent years as an Ivy League graduate who has made a significant innovation in American enterprise.

  George Gilder

  Years, Ivy, League

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• I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.

  Malcolm Gladwell

  Moving, Ideas, Disease

  "Q and A with Malcolm". gladwell.com.

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• Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

  W. Edwards Deming

  Light, Doe, Gas

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• I think that we see Steve Jobs as the genius speaker in the mock black turtleneck with the round glasses, sort of beautifully delivering his new product, and I think that for people to understand that he started in a garage.

  Joshua Michael Stern

  Jobs, Thinking, Glasses

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• A lot of people that buy vinyl today don’t realise that they’re listening to CD masters on vinyl and that’s because the record companies have figured out that people want vinyl, And they're only making CD masters in digital, so all the new products that come out on vinyl are actually CDs on vinyl, which is really nothing but a fashion statement.

  Neil Young

  Fashion, Cds, People

  "Neil Young dismisses vinyl revival as a 'fashion statement'", www.theguardian.com. February 3, 2015.

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• When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

  Jonathan Ive

  Numbers, Sight, Trying

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

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