Maurice Saatchi Quotes

• There is no rivalry between Google and traditional advertising.

  Maurice Saatchi

  Google, Advertising, Rivalry

  45 Copy quote

• Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

  Maurice Saatchi

  Simple, Long, Simplicity

  11 Copy quote

• If you can’t reduce your argument to a few crisp words and phrases,
  there’s something wrong with your argument.

  Maurice Saatchi

  Phrases, Argument, Crisps

  4 Copy quote

• Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

  Maurice Saatchi

  Thinking, Doe, Advertising

  4 Copy quote

• Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

  Maurice Saatchi

  Goal, Simplicity, Outcomes

  "Maurice Saatchi on his 'brutal simplicity of thought'" by Steve Armstrong, www.theguardian.com. September 6, 2010.

  24 Copy quote

• When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

  Maurice Saatchi

  Mind, Should, Distinction

  4 Copy quote

• Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

  Maurice Saatchi

  Proud, Advertising, Share

  5 Copy quote

• Poetry can't cure cancer, but it can save your life until you die.

  Maurice Saatchi

  Cancer, Cures, Dies

  4 Copy quote

• Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

  Maurice Saatchi

  Kings, Powerful, Eye

  4 Copy quote

• Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

  Maurice Saatchi

  Creativity, Artist, Musician

  7 Copy quote

• In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

  Maurice Saatchi

  Technology, Mind, Location

  7 Copy quote

• All media owners want to attract advertising revenue. Google is no different.

  Maurice Saatchi

  Media, Google, Different

  6 Copy quote

• Advertising at its worst will be killed by the Internet. And rightly so.

  Maurice Saatchi

  Advertising, Internet, Worst

  6 Copy quote

• I don’t have to win. I just have to make you lose.

  Maurice Saatchi

  Winning, Loses

  4 Copy quote

• The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

  Maurice Saatchi

  Children, Intelligent, Thinking

  9 Copy quote

• Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

  Maurice Saatchi

  Magic, Lamps, Audience

  4 Copy quote

• America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

  Maurice Saatchi

  Country, America, Eight

  7 Copy quote

• Politics is not a world for the squeamish or fainthearted.

  Maurice Saatchi

  World

  "Maurice Saatchi on his 'brutal simplicity of thought'" by Steve Armstrong, www.theguardian.com. September 6, 2010.

  4 Copy quote

• My mother was very protective of her four boys.

  Maurice Saatchi

  Mother, Boys, Four

  4 Copy quote

• True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

  Maurice Saatchi

  Independence, World, Way

  6 Copy quote

• Sibling relationships are complicated. All family relationships are. Look at Hamlet.

  Maurice Saatchi

  Sibling, Looks, Complicated

  4 Copy quote

• It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.

  Maurice Saatchi

  Determination, Taken, Self

  4 Copy quote

• America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

  Maurice Saatchi

  Determination, Self, America

  7 Copy quote

• I'm instinctively a Conservative.

  Maurice Saatchi

  Conservative

  4 Copy quote

• Speaking up for America has become a lonely ordeal.

  Maurice Saatchi

  Lonely, Speaking Up, America

  5 Copy quote

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