The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.
I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.
I'm able to bring business expertise but, more importantly, operating experience. The people here at Google are young. Every day there are lots of new challenges. I keep things focused. The speech I give everyday is: "This is what we do. Is what you are doing consistent with that, and does it change the world?"
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
The Internet is fast becoming a cesspool where false information thrives.
It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we are going to get as much of it as we possibly can, and when we get close to that we'll figure out other problems.
The Internet is really about highly specialized information, highly specialized targeting.
When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world.
The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.
Ultimately, in the Internet, openness has always won. I cannot imagine that the current competitive environment would reverse that.
Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.
Search companies, which I won't mention by name, tried to do so many things at the same time, they forgot all about search. They either missed the next revolution of search or they created an opening for a Google to enter.
You can understand Tunisia revolution as a failure to censor the internet. And Libya had that failure too. It's very difficult for governments that are autocratic and don't have broad popular support to be in power when a lot of people have these devices. That was what Arab Spring was about, that people could express this and lead to revolution.
Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.
Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud.
The lack of a delete button on the internet is a significant issue.
I think it's pretty clear that the internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are...
The Internet of things will augment your brain.
It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things.
People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
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