I don't think that people are necessarily going to films simply because they were adapted from comics, though I could be wrong. Comics aren't really misunderstood either, they've just been mostly silly for the past century, and those genre-centered stories have found their way into the movie theaters over the past couple of decades because a generation who grew up reading them has, well, grown up.
I still can't get over the idea that respectable adults now go to see superhero movies and that such films get reviewed in the 'New Yorker.' Clearly, I am seriously out of step with the times.
There is something about the medium [in comics] that allows for a simulation of actual experience with the added benefit of actually reading. You're reading pictures, but you are also looking at them. It's a sort of combined activity that I can't really think of any other medium having, other than, say, a foreign film when you are reading and seeing. It allows for all sorts of associations that might not come up with just words or just pictures.
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