As a result of the prison study, I really became more aware of the central role of power in our lives. I became more aware of the power I have as a teacher. I started consciously doing things to minimize the negative use of power in the classroom. I encouraged students to challenge me.
There was zero time for reflection. We had to feed the prisoners three meals a day, deal with the prisoner breakdowns, deal with their parents, run a parole board. By the third day I was sleeping in my office. I had become the superintendent of the Stanford county jail. That was who I was: I'm not the researcher at all. Even my posture changes--when I walk through the prison yard, I'm walking with my hands behind my back, which I never in my life do, the way generals walk when they're inspecting troops.
For years I've been interested in a fundamental question concerning what I call the psychology of evil: Why is it that good people do evil deeds? I've been interested in that question since I was a little kid. Growing up in the ghetto in the South Bronx, I had lots of friends who I thought were good kids, but for one reason or another they ended up in serious trouble. They went to jail, they took drugs, or they did terrible things to other people. My whole upbringing was focused on trying to understand what could have made them go wrong.
My early childhood prepared me to be a social psychologist. I grew up in a South Bronx ghetto in a very poor family. From Sicilian origin, I was the first person in my family to complete high school, let alone go to college.
I was discriminated against because I was Jewish, Italian, black and Puerto Rican. But maybe the worst prejudice I experienced was against the poor. I grew up on welfare and often had to move in the middle of the night because we couldn't pay the rent.
Careers in virtually all academic disciplines are fostered by being a superstar who knows more about one subject than anyone else in the world.
Companies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
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