Edward de Bono Quotes - Page 3

Quotes about:

• We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

  Edward de Bono

  Creativity, Order, Imagination

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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• Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

  Edward de Bono

  Hope, Fun, Creativity

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• Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.

  Edward de Bono

  Thinking, Order, Doe

  Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

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• Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

  Edward de Bono

  Ideas, Creative, Able

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• Traditional thinking is all about "what is" Future thinking will also need to be about what can be.

  Edward de Bono

  Business, Future, Thinking

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• Logic will never change emotion or perception.

  Edward de Bono

  Perception, Emotion, Logic

  "Edward de Bono: 'Iraq? They just need to think it through'". Interview with Angela Balakrishnan, www.theguardian.com. April 23, 2007.

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• The power of a car is separate from the way the car is driven.

  Edward de Bono

  Car, Way, Driven

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• Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

  Edward de Bono

  Creativity, Thinking, Skills

  "Edward De Bono: 'Iraq? They Just Need to Think It Through'". Interview with Angela Balakrishnan, www.theguardian.com. April 24, 2007.

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• It's not enough to rage against the lie.. you've got to replace it with the truth.

  Edward de Bono

  Truth, Lying, Action

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• The awful thing is that you can never be aware of what you are not aware of.

  Edward de Bono

  Awful, Awareness

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• Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

  Edward de Bono

  Lying, Opportunity, Waiting Around

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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• I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.

  Edward de Bono

  Dream, Encouragement, Tired

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• The effective thinker treats arrogance as the major sin of thinking.

  Edward de Bono

  Thinking, Arrogance, Sin

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• What the joke displays is a switch in perception. This is important in changing the way we think.

  Edward de Bono

  Thinking, Perception, Important

  "Edward de Bono: 'Iraq? They just need to think it through'" by Angela Balakrishnan, www.theguardian.com. April 23, 2007.

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• One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

  Edward de Bono

  Motivational, Powerful, Taken

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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• An idea that is developed and put into action is more important than an idea that exists only as an idea.

  Edward de Bono

  Buddhist, Creativity, Buddhism

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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• Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

  Edward de Bono

  Creativity, Thinking, Skills

  Edward De Bono (2010). “Lateral Thinking: Creativity Step by Step”, p.3, Harper Collins

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• The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

  Edward de Bono

  Learning, Knowledge, Purpose

  Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

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• You cannot dig a hole in a different place by digging the same hole deeper

  Edward de Bono

  Different, Digging, Holes

  Edward De Bono (2010). “Lateral Thinking: Creativity Step by Step”, p.6, Harper Collins

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• Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

  Edward de Bono

  Simple, Energy, Attention

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• Mock the devil, and he will flee from thee.

  Edward de Bono

  Bible, Submission To God, Temptation

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• Creativity gives the possibility of some sort of achievement to everyone.

  Edward de Bono

  Creativity, Giving, Achievement

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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• Don't criticise a hypothesis, come up with a better one.

  Edward de Bono

  Come Up, Hypothesis, Criticise

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• America is not just a country, it's an idea.

  Edward de Bono

  Country, 4th Of July, Ideas

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• Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

  Edward de Bono

  Perfect, Car, May

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