Edward de Bono Quotes

Quotes about:

• Creativity involves breaking out of established patterns in order to look at things in a different way.

  Edward de Bono

  Inspirational, Education, Creativity

  Edward De Bono (1982). “Lateral thinking for management: a handbook”

  61 Copy quote

• There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

  Edward de Bono

  Creativity, Imagination, Creative

  75 Copy quote

• You cannot look in a new direction by looking harder in the same direction.

  Edward de Bono

  Looks, New Directions, Harder

  16 Copy quote
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  If you wait for opportunities to occur, you will be one of the crowd.

  Edward de Bono

  Inspirational, Opportunity, Waiting

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

  46 Copy quote

• Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

  Edward de Bono

  Change, Attitude, Creativity

  Edward De Bono (1971). “The use of lateral thinking”

  70 Copy quote

• The mind can only see what it is prepared to see.

  Edward de Bono

  Preparation, Mind, Executives

  Edward de Bono (2017). “Teach Yourself To Think”, p.115, Penguin UK

  12 Copy quote

• Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

  Edward de Bono

  Teamwork, Strong, Creativity

  91 Copy quote

• Intelligence is something we are born with. Thinking is a skill that must be learned.

  Edward de Bono

  Thinking, Skills, Brainstorming

  48 Copy quote

• You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

  Edward de Bono

  Past, Differences, Design

  43 Copy quote

• The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

  Edward de Bono

  Found, Thinker, Knows

  Edward de Bono (2009). “Lateral Thinking: A Textbook of Creativity”, p.37, Penguin UK

  5 Copy quote

• The quality of our thinking will determine the quality of our future

  Edward de Bono

  Thinking, Quality, Our Future

  11 Copy quote

• Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

  Edward de Bono

  Thinking, Important, Asking

  41 Copy quote

• Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

  Edward de Bono

  Mistake, Thinking, Perception

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

  47 Copy quote

• Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

  Edward de Bono

  Optimistic, Thinking, Errors

  34 Copy quote

• Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

  Edward de Bono

  Inspirational, Motivational, Softball

  50 Copy quote

• Humor is by far the most significant activity of the human brain.

  Edward de Bono

  Funny, Wisdom, Humorous

  90 Copy quote

• We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.

  Edward de Bono

  Thinking, Needs, Information

  Edward De Bono (2006). “De Bono's Thinking Course”, p.76, Pearson Education

  8 Copy quote

• A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.

  Edward de Bono

  Beautiful, Mind, Attractive

  15 Copy quote

• Perception is real even when it is not reality.

  Edward de Bono

  Real, Reality, Perception

  11 Copy quote

• A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

  Edward de Bono

  Ego, Battle, Should

  Edward de Bono (2010). “How To Have A Beautiful Mind”, p.5, Random House

  8 Copy quote

• It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

  Edward de Bono

  Business, Creativity, Bad Ass

  Norah Maier, Edward De Bono (1982). “Teaching the gifted, challenging the average”, Univ of Toronto

  19 Copy quote

• Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.

  Edward de Bono

  Communication, Ignorance, Perception

  15 Copy quote

• Simplicity before understanding is simplistic; simplicity after understanding is simple.

  Edward de Bono

  Simple, Simplicity, Understanding

  Edward de Bono (2017). “Simplicity”, p.79, Penguin UK

  13 Copy quote

• An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

  Edward de Bono

  Knowing, Decision, Judgement

  Edward de Bono (2017). “Simplicity”, p.30, Penguin UK

  28 Copy quote

• The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

  Edward de Bono

  Powerful, Taken, Creativity

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

  14 Copy quote

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