Edward de Bono Quotes

Quotes about:

• Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

  Edward de Bono

  Teamwork, Strong, Creativity

  80 Copy quote

• The quality of our thinking will determine the quality of our future

  Edward de Bono

  Thinking, Quality, Our Future

  2 Copy quote

• Creativity involves breaking out of established patterns in order to look at things in a different way.

  Edward de Bono

  Inspirational, Education, Creativity

  Edward De Bono (1982). “Lateral thinking for management: a handbook”

  51 Copy quote
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  If you wait for opportunities to occur, you will be one of the crowd.

  Edward de Bono

  Inspirational, Opportunity, Waiting

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

  37 Copy quote

• You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

  Edward de Bono

  Past, Differences, Design

  36 Copy quote

• There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

  Edward de Bono

  Creativity, Imagination, Creative

  62 Copy quote

• Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

  Edward de Bono

  Change, Attitude, Creativity

  Edward De Bono (1971). “The use of lateral thinking”

  63 Copy quote

• Intelligence is something we are born with. Thinking is a skill that must be learned.

  Edward de Bono

  Thinking, Skills, Brainstorming

  35 Copy quote

• Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

  Edward de Bono

  Optimistic, Thinking, Errors

  27 Copy quote

• Humor is by far the most significant activity of the human brain.

  Edward de Bono

  Funny, Wisdom, Humorous

  78 Copy quote

• Effectiveness without values is a tool without a purpose.

  Edward de Bono

  Effectiveness, Tools, Purpose

  9 Copy quote

• Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

  Edward de Bono

  Marriage, Intelligent, Thinking

  80 Copy quote

• You cannot look in a new direction by looking harder in the same direction.

  Edward de Bono

  Looks, New Directions, Harder

  10 Copy quote

• You can't dig a different hole by digging the same one deeper.

  Edward de Bono

  Mentor, Different, Digging

  12 Copy quote

• Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

  Edward de Bono

  Inspirational, Motivational, Softball

  44 Copy quote

• The winner is the chef who takes the same ingredients as everyone else and produces the best results.

  Edward de Bono

  Inspirational, Motivational, Business

  43 Copy quote

• (...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.

  Edward de Bono

  Real, Self Esteem, Mean

  Edward De Bono (1972). “PO: a device for successful thinking”

  32 Copy quote

• If you never change your mind, why have one?

  Edward de Bono

  Motivational, Depression, Mind

  Edward de Bono (2010). “How To Have A Beautiful Mind”, p.166, Random House

  34 Copy quote

• Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

  Edward de Bono

  Thinking, Important, Asking

  32 Copy quote

• If you do not design the future, someone or something else will design it for you.

  Edward de Bono

  Future, Design, Ifs

  32 Copy quote

• An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

  Edward de Bono

  Knowing, Decision, Judgement

  Edward de Bono (2017). “Simplicity”, p.30, Penguin UK

  22 Copy quote

• A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

  Edward de Bono

  Ego, Battle, Should

  Edward de Bono (2010). “How To Have A Beautiful Mind”, p.5, Random House

  3 Copy quote

• It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

  Edward de Bono

  Business, Creativity, Bad Ass

  Norah Maier, Edward De Bono (1982). “Teaching the gifted, challenging the average”, Univ of Toronto

  14 Copy quote

• We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

  Edward de Bono

  Mean, Doe, Alternatives

  "Six Thinking Hats". Book by Edward de Bono, 1985.

  26 Copy quote

• The effective thinker treats arrogance as the major sin of thinking.

  Edward de Bono

  Thinking, Arrogance, Sin

  5 Copy quote

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