Edward de Bono Quotes

Quotes about:

• Creativity involves breaking out of established patterns in order to look at things in a different way.

  Edward de Bono

  Inspirational, Education, Creativity

  Edward De Bono (1982). “Lateral thinking for management: a handbook”

  57 Copy quote

• Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

  Edward de Bono

  Teamwork, Strong, Creativity

  89 Copy quote

• Intelligence is something we are born with. Thinking is a skill that must be learned.

  Edward de Bono

  Thinking, Skills, Brainstorming

  42 Copy quote

• There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

  Edward de Bono

  Creativity, Imagination, Creative

  70 Copy quote

• You cannot look in a new direction by looking harder in the same direction.

  Edward de Bono

  Looks, New Directions, Harder

  14 Copy quote

• The quality of our thinking will determine the quality of our future

  Edward de Bono

  Thinking, Quality, Our Future

  7 Copy quote

• The mind can only see what it is prepared to see.

  Edward de Bono

  Preparation, Mind, Executives

  Edward de Bono (2017). “Teach Yourself To Think”, p.115, Penguin UK

  8 Copy quote

• You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

  Edward de Bono

  Past, Differences, Design

  41 Copy quote
• 

  If you wait for opportunities to occur, you will be one of the crowd.

  Edward de Bono

  Inspirational, Opportunity, Waiting

  Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

  41 Copy quote

• Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

  Edward de Bono

  Change, Attitude, Creativity

  Edward De Bono (1971). “The use of lateral thinking”

  67 Copy quote

• Humor is by far the most significant activity of the human brain.

  Edward de Bono

  Funny, Wisdom, Humorous

  84 Copy quote

• What is urgent will always take precedence over what is important.

  Edward de Bono

  Important, Urgent, Precedence

  Edward de Bono (2017). “Future Positive”, p.196, Random House

  4 Copy quote

• If you never change your mind, why have one?

  Edward de Bono

  Motivational, Depression, Mind

  Edward de Bono (2010). “How To Have A Beautiful Mind”, p.166, Random House

  37 Copy quote

• Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

  Edward de Bono

  Inspirational, Motivational, Softball

  47 Copy quote

• The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

  Edward de Bono

  Found, Thinker, Knows

  Edward de Bono (2009). “Lateral Thinking: A Textbook of Creativity”, p.37, Penguin UK

  3 Copy quote

• Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

  Edward de Bono

  Optimistic, Thinking, Errors

  31 Copy quote

• Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

  Edward de Bono

  Thinking, Important, Asking

  37 Copy quote

• To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

  Edward de Bono

  Successful, Mad, Growth

  6 Copy quote

• Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

  Edward de Bono

  Marriage, Intelligent, Thinking

  85 Copy quote

• Simplicity before understanding is simplistic; simplicity after understanding is simple.

  Edward de Bono

  Simple, Simplicity, Understanding

  Edward de Bono (2017). “Simplicity”, p.79, Penguin UK

  12 Copy quote

• A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

  Edward de Bono

  Ego, Battle, Should

  Edward de Bono (2010). “How To Have A Beautiful Mind”, p.5, Random House

  6 Copy quote

• You can't dig a different hole by digging the same one deeper.

  Edward de Bono

  Mentor, Different, Digging

  15 Copy quote

• The winner is the chef who takes the same ingredients as everyone else and produces the best results.

  Edward de Bono

  Inspirational, Motivational, Business

  46 Copy quote

• It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

  Edward de Bono

  Business, Creativity, Bad Ass

  Norah Maier, Edward De Bono (1982). “Teaching the gifted, challenging the average”, Univ of Toronto

  18 Copy quote

• (...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.

  Edward de Bono

  Real, Self Esteem, Mean

  Edward De Bono (1972). “PO: a device for successful thinking”

  36 Copy quote

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