Philip Kotler Quotes About Purpose

Quotes about: Purpose

• The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.

  Philip Kotler

  Giving, Quality, Purpose

  Source: bobmorris.biz

• I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.

  Philip Kotler

  Responsibility, Passion, Men

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

• Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.

  Philip Kotler

  Moving, People, Leader

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

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