Philip Kotler Quotes About Sustainability

Quotes about: Sustainability

• Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint.

  Philip Kotler

  Strong, Carbon Footprint, Air

  Source: bobmorris.biz

• My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

  Philip Kotler

  Responsibility, Thinking, People

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

• CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

  Philip Kotler

  Responsibility, Growth, Needs

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

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