Frank Luntz Quotes - Page 4

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• My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.

  Frank Luntz

  Father, Communication, Interesting

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• The most powerful visual in America today is actually the Statue of Liberty.

  Frank Luntz

  Powerful, America, Liberty

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.

  Frank Luntz

  Problem, Politician, Used

  Source: www.wbur.org

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• The visual is important. "Let's get to work" says let's get it done, and that's what they want.

  Frank Luntz

  Important, Done, Want

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.

  Frank Luntz

  Eye, Illustration, Perfect

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.

  Frank Luntz

  Voice, Listening, Radio

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

  Frank Luntz

  Knowing, Understanding, Important

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually everyone. It leads you to think of that joke about the one dentist. But so much of communication.

  Frank Luntz

  Communication, Thinking, Nine

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.

  Frank Luntz

  Winning, Sound, Want

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.

  Frank Luntz

  Stupid, Principles, Lasts

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• Richard Nixon's career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point - incredibly successful. The idea of winning 49 states, incredible.

  Frank Luntz

  Successful, Winning, Careers

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• Your words have power. Find words that unite. Find words that unify.

  Frank Luntz

  Source: www.cbsnews.com

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