Frank Luntz Quotes - Page 3

Quotes about:

• I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

  Frank Luntz

  People, Passionate, Language

  8 Copy quote

• [Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented.

  Frank Luntz

  Country, Race, Issues

  4 Copy quote

• Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company.

  Frank Luntz

  Jobs, Passion, Winning

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their home, at their office, when it is supposed to and in the condition it's supposed to. FedEx is a much better communicator than UPS.

  Frank Luntz

  Home, Office, Arriving

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  14 Copy quote

• The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody. When has that ever happened?

  Frank Luntz

  People, Mad, Republican

  Source: www.cbsnews.com

  4 Copy quote

• If you're fighting against a minimum wage increase, you're fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.

  Frank Luntz

  Fighting, Battle, Minimum Wage

  Source: www.truth-out.org

  4 Copy quote

• I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.

  Frank Luntz

  Book, Winning, Npr

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

  Frank Luntz

  Doctors, Names, People

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www.npr.org. March 8, 2011.

  4 Copy quote

• That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

  Frank Luntz

  Trying, Way, Kind

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention.

  Frank Luntz

  Fun, Guy, Attention

  4 Copy quote

• I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.

  Frank Luntz

  People, Phrases, Assuming

  4 Copy quote

• I had nothing to do with death panels. I thought it was a horrible phrase about end of life. I didn't think it was accurate, and I was - I've always been opposed to it. The reason why I stood behind that phrase "death tax" for so many years is because the only time that you could pay that tax, the only time, is on the death of a relative. And that's what makes it a death tax. You have to be accurate.

  Frank Luntz

  Thinking, Years, Phrases

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.

  Frank Luntz

  Simple, Principles, Matter

  4 Copy quote

• When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's very understandable and meaningful.

  Frank Luntz

  Meaningful, Simple, Thinking

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.

  Frank Luntz

  Perfect, Language, Politician

  Source: www.wbur.org

  4 Copy quote

• It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.

  Frank Luntz

  Breathing, Use, Embodiment

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.

  Frank Luntz

  Couple, Book, Successful

  4 Copy quote

• You need good principles and good language if you are to succeed.

  Frank Luntz

  Principles, Needs, Succeed

  Source: www.wbur.org

  4 Copy quote

• The public wants to know why or why not. They don't want to know how you're going to do it.

  Frank Luntz

  Why Not, Want, Know How

  4 Copy quote

• There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.

  Frank Luntz

  Winning, Stressful, Recommendations

  4 Copy quote

• When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there - and there are about 130 specific linguistic recommendations - I had to test every one to make sure that it worked.

  Frank Luntz

  Pain, Winning, Eight

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www.npr.org. March 8, 2011.

  4 Copy quote

• "Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.

  Frank Luntz

  Communication, Winning, People

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.

  Frank Luntz

  Giving Up, Perfection, Effort

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

  4 Copy quote

• The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

  Frank Luntz

  Communication, Thinking, Make You Think

  Source: www.wbur.org

  4 Copy quote

• The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.

  Frank Luntz

  Powerful, Florida, Phrases

  4 Copy quote

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