Christopher Locke Quotes

• Best practices usually aren't.

  Christopher Locke

  Best Practices, Practice

  Christopher Locke (2001). “Gonzo Marketing: Winning through Worst Practices”, Capstone

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• WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.

  Christopher Locke

  Death, Color, Our World

  Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books

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• People finally have permission to be human in the context of their work. That's the real Internet story.

  Christopher Locke

  Real, People, Stories

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• It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

  Christopher Locke

  Real, Engagement, Emotion

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• Life is too short because we die.

  Christopher Locke

  Life Is Too Short, Life Is, Too Short

  Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books

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• TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.

  Christopher Locke

  Engagement, Tvs, Emotion

  4 Copy quote

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