Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.
Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!
The secret to building great products is not creating awesome features, it's to make your users awesome.
Make the right things easy and the wrong things hard to do.
In many cases, the more you try to compete, the less competitive you actually are.
It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.
Just make people better at something they want to be better at.
Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.
The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.
Give users what they actually want, not what they say they want.
Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.
We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural.
Twitter, for all its good, is a hate amplifier.
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