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  • WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.

    Christopher Locke
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    Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books
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WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it. - Christopher Locke
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