The legal system doesn't always serve as a good guide for your conscience. You can step way over the ethical line and still be inside the law. The same thing goes for rules, policies and procedures - you know, the organization's "internal laws." You can "go by the book" and still behave unethically. Still not move beyond mediocrity. High standards-the ethics of excellence-come to life through your basic values, your character, integrity and honesty. Obeying the law is the bare minimum.
Excellence calls for character . . . integrity . . . fairness . . . honesty . . . a determination to do what's right. High ethical standards, across the board.
You carve out the organization's character through your daily choices. You shape its conscience as you exercise your own.
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Richard Koch Author
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