Bruce Tognazzini Quotes

• The only intuitive interface is the nipple. Everything else is learned.

  Bruce Tognazzini

  Design, Experience, Nipples

  32 Copy quote

• Constrain the user's expectations to match the abilities of the software.

  Bruce Tognazzini

  Expectations, Ability, Software

  Bruce Tognazzini (1992). “Tog on Interface”, Addison-Wesley Professional

  5 Copy quote

• Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.

  Bruce Tognazzini

  Order, Needs, Use

  6 Copy quote

• It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.

  Bruce Tognazzini

  Book, Simplicity, Design

  5 Copy quote

• As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.

  Bruce Tognazzini

  Keys, Buttons, Fans

  3 Copy quote

• The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.

  Bruce Tognazzini

  Ecosystems, Apples, Use

  3 Copy quote

• If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.

  Bruce Tognazzini

  Practice, Design, Needs

  5 Copy quote

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