Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.
Ikea people do not drive flashy cars or stay at luxury hotels.
Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.
How can I ask people who work for me to travel cheaply if I am traveling in luxury?
We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.
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