Happiness is not reaching your goal. Happiness is being on the way.
Most things remain undone. Glorious future!
What is good for our customers is also in the long run good for us.
Only those who are asleep make no mistakes.
The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.
The word impossible has been and must remain deleted from our dictionary.
The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.
Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.
Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.
Simplicity and common sense should characterize planning and strategic direction.
Waste of resources is a mortal sin at IKEA.
To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best
A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.
Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.
If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.
It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!
I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.
IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.
We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.
You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.
People say I am cheap, and I don't mind if they do.
Everything we earn we need as a reserve.
I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.
I'm stingy and I'm proud of the reputation.
Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.
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