You must perfect every fundamental of your business if you expect it to perform well.
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
It requires a certain kind of mind to see beauty in a hamburger bun.
Creativity is a highfalutin' word for the work I have to do between now and Tuesday.
Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
We take the hamburger business more seriously than anyone else.
Luck is a dividend of sweat.
The french fry is my canvas.
I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.
I put the hamburger on the assembly line.
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
In business for yourself, but not by yourself.
Are you green and growing or ripe and rotting?
The organization cannot trust the individual; the individual must trust the organization.
I believe in God, family, and McDonald's. And in the office, that order is reversed.
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
It is no achievement to walk a tightrope laid flat on the floor.
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