"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.
What you do is what matters, not what you think or say or plan.
What matters is: Are you profitable? Are you building something great? Are you taking care of your people? Are you treating your customers well?
Every time something slips through the cracks, the cracks get bigger.
The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.
Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else
The best feature of a product should really be the customer service.
How can you expect someone to get a good day's work if they are interrupted all day?
Unless you are a fortune-teller, long-term business planning is a fantasy.
No is easier to do. Yes is easier to say.
"Easy" is a word that's used to describe other people's jobs.
It's simple until you make it complicated.
You don't need to win every medal to be successful.
[Facebook and Twitter] aren't the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.
The design is done when the problem goes away.
Before you dismiss a beginner's work, remember how much you sucked when you started. You probably sucked worse, actually.
Projections are just bullshit. They're just guesses.
We also get thousands of suggestions. The default answer is always no.
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