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  • What’s the best way to build a brand for the long term? In a word: culture.

    Tony Hsieh
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    Tony Hsieh (2010). “Delivering Happiness: A Path to Profits, Passion, and Purpose”, p.104, Hachette UK
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What’s the best way to build a brand for the long term? In a word: culture. - Tony Hsieh
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