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  • Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

    David Ogilvy
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    David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books
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Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass. - David Ogilvy
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