• Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.

    Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.126, Macmillan