• That anyone should need to write a book advising people to "eat food" could be taken as a measure of our alienation and confusion. Or we can choose to see it in a more positive light and count ourselves fortunate indeed that there is once again real food for us to eat.

    Michael Pollan (2008). “In Defence of Food: The Myth of Nutrition and the Pleasures of Eating”, p.1950, Penguin UK