• The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

    "There is no such thing as failure". Interview with Alexander Gorlach and Thore Barfuss, May 6, 2013.
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