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  • Social media is less about technology and more about anthropology, sociology, and ethnography.

    Brian Solis
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    Brian Solis (2011). “Engage!, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web”, p.3, John Wiley & Sons
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Social media is less about technology and more about anthropology, sociology, and ethnography. - Brian Solis
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