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  • The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it

    Frank Bettger
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    Frank Bettger (2009). “How I Raised Myself From Failure”, p.49, Simon and Schuster
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The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it - Frank Bettger
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