Authors:
  • Tony Awards boost Broadway attendance and sell the shows on the road. They're the sugar to swat the fly. If you needed more explanation for the yearly ballyhoo, in the metropolitan areas where a Broadway show plays, the local economy is boosted by three and a half times the gross ticket sales. So when we're talking Tonys, we're talking moolah.

    "Lahr’s Tony Picks: The 2012 Edition". www.newyorker.com.