A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Insanity: doing the same thing over and over again and expecting different results.
Don't settle, as with all matters of the heart you'll know when you find it
The only way to be truly satisfied is to do what you believe is great work
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.
Kids deserve the right to think that they can change the world.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Quality is more important than quantity. One home run is much better than two doubles.
My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people.
the people who are crazy enough to think they can change the world are the ones who do.
We have always been shameless about stealing great ideas.
Great things in business are never done by one person, they're done by a team of people.
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
It's more fun to be a pirate than to join the Navy.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Focus and simplicity...once you get there, you can move mountains.
If you haven't found it yet, keep looking.
Being the richest man in the cemetery doesn't matter to me.
Have the courage to follow your heart and intuition.
Don’t let the noise of others’ opinions drown out your own inner voice.
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