As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.
It is the manner of (Cadel) Evan's triumph that has particularly endeared him to his countrymen and women... Australians place a premium on persistence in adversity... His win in the year's tour was much more than an exhibition of pure sporting talent; it was a display of grit that will long be treasured by all who saw it.
If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.
The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
Then [Catholics] owe [pope] the loyalty that is expressed in speaking the truth to him - and that puts a premium on knowing whether what you're happy about, on unhappy about, has a basis in fact, or is merely a reflection of the "narrative.
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